The Monarch brand is inspired by the 18th century icon Marie Antoinette. Who was a force both during and after her time. Known for her edgy, confident and at times carefree approach during her reign in French Monarchy. She challenged the norm and expectations of women in society. During this time, hair was a pinnacle focus in fashion and was often an integral piece to an ensemble. Monarch hair extensions embodies the same independent, nontraditional and unapologetic attitude of Marie Antoinette.